Monolith UX
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Presidio Group was winning deals in the room but losing them before the first meeting. The website wasn't keeping pace with the firm's reputation.
Presidio Group had grown to 160 employees and $34M in ARR, but their website was 4 years old — slow, generic, and built for a company half the size. Sales leadership reported prospects frequently mentioning the website didn't reflect the firm's capabilities. Pipeline review revealed prospects were averaging 1.2 pages per session before dropping.
A competitor had recently relaunched with a dramatically more modern site, increasing urgency. The gap was no longer theoretical — it was showing up in sales calls. Prospects who had already evaluated the site arrived with different expectations than those who hadn't, and not in a positive direction.
The mandate: rebuild the site around what the firm actually wanted prospects to believe, using the evidence and outcomes that made Presidio's track record worth presenting — not generic service descriptions that every competitor used as well.
We kicked off with stakeholder interviews across sales, marketing, and practice leadership to understand what the firm actually wanted prospects to believe about them. We ran usability sessions with 8 prospective clients to map where the current experience created friction or confusion. The core finding: Presidio's homepage spoke to services, not outcomes. Prospects couldn't quickly answer "why them vs. a competitor."
We rebuilt the site around proof — case metrics, practice credibility, and a frictionless discovery path. Every page was structured to give the right answer to the question a prospect at that stage of evaluation would ask: capabilities, track record, team, and the easiest possible path to a first conversation.
The technical build used Next.js on Vercel with Sanity CMS — enabling the marketing team to update content without engineering involvement. We targeted a 98 Lighthouse score and cleared it on the first production build. LCP dropped from 4.8 seconds to 1.1 seconds — more than four times faster than Google's own benchmark.
A 12-week engagement across four phases — research-first, with each phase gating the next based on validated findings.
Interviews with 6 internal stakeholders and 8 prospective clients; heuristic audit of 11 competitor sites to map the competitive landscape.
New site map, content prioritization framework, and messaging hierarchy built from research synthesis and aligned to the prospect decision journey.
High-fidelity Figma prototypes across 12 key pages; 2 rounds of stakeholder review and usability testing before any development began.
Next.js build with Sanity CMS, Lighthouse optimization throughout development, and staged launch with 30-day analytics review built into the engagement.
Measured against the same period in the prior year, with GA4 and heatmap tracking configured from launch day.
Google's Core Web Vitals benchmark is 2.5s. The new build cleared it by a factor of two — on every device tested.
Measured against same period prior year; lead quality score improved alongside volume with better-informed prospects arriving at first calls.
Prospects explored more of the site — practice pages, case studies, and team profiles — before reaching out or dropping.
Reduced from 71% to 27% on the homepage; prospects now entering a clear narrative arc rather than landing on a wall of services.
Performance, accessibility, SEO, and best practices — all green on the production build across both desktop and mobile.
Attributed to better qualification; prospects arrived at first calls better informed and more decisive about the scope of engagement.
Usability sessions with 8 prospective clients, stakeholder synthesis, heuristic audit, and competitive landscape findings across 11 comparable firms.
Revised information architecture, page prioritization framework, and content requirements per page — grounded in research and aligned to the prospect journey.
Full Figma design in a brand-consistent component library across 12 pages and 3 breakpoints, with 2 rounds of usability-tested refinement.
Production build on Vercel; ISR-enabled, image-optimized, and fully accessible to WCAG 2.1 AA. Lighthouse 98 on first production deployment.
Structured content schemas for case studies, team, services, and news — editable by the marketing team without engineering involvement.
GA4 event tracking, form conversion funnels, and heatmap setup via Microsoft Clarity — delivered with a 30-day review dashboard at launch.
"We were winning deals despite our website, not because of it. That's changed. Our site now does real sales work before anyone picks up the phone."
Let's talk about what a partnership with Monolith UX could look like for your organization.
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